September 27th, 2010
Join us at Media Innovations Summit, where thePlatform CEO, Ian Blaine, and thePlatform VP of Sales and Marketing, Marty Roberts, will speak on panels discussing the state of the Digital Media industry.
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August 2nd, 2010
Enhancements to mpx Beta Publishing System Include New Tools for Creating and Managing Video Feeds, Advertising Policies, and Advanced Content Restrictions. Company Publishes New Security White Paper on Best-case Practices, Including Securing Content Assets Through the Entire Video Management Lifecycle, From Ingest to Playback
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August 2nd, 2010
America’s Leader in Outdoor TV Utilizes thePlatform's New mpx Beta System to Manage Video and Video Player Technology to Create Custom Viewing Experiences for Consumers on OutdoorChannel.com
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August 2nd, 2010
TV Everywhere is out of the starting blocks, but there are more miles to cover for cross-platform applications. Read thePlatform VP of Sales and Marketing, Marty Roberts latest interview in CED Magazine.
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July 28th, 2010
Read thePlatform CEO, Ian Blaine's guest article in MediaPost's Online Video Insider.
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July 14th, 2010
In a recent interview with SNL Financial, thePlatform VP of Sales and Marketing, Marty Roberts discussed over-the-top delivery within the cable industry.
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June 29th, 2010
TV Everywhere (TVE) is on every- body’s lips but in a lot fewer living rooms—at least officially—than might have been expected a year ago when Time Warner inc. and Comcast execs announced it was on its way. While pay- TV execs have excitedly talked about what it should be and what it could be, few operators have jumped feet-first into the fire, creating a void that content owners, programmers and even apple and Google are edging in on.
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June 22nd, 2010
thePlatform, the leading white-label video publishing company, announced today that its video publishing system can enable customers to publish video across a wider range of popular over-the-top (OTT) services and IP-connected set-top boxes, TVs and Blu-ray Players. With a decade of experience managing cross-platform video publishing initiatives for leading media and entertainment companies, thePlatform outlined its intent to help customers leverage the expanding number of IP-connected home entertainment systems, including the upcoming Google TV platform.
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May 20th, 2010
Comcast Media Center and thePlatform today announced that they have collaborated with Nielsen to validate that their online video publishing solutions successfully preserve Nielsen’s audio watermarks, allowing online publishing of premium, ad-supported video content. Nielsen’s ratings system uses these watermarks to measure audiences for both video programming and commercials. This system provides the C3 ratings, which are the basis for the majority of television advertising negotiations, and will be extended to video viewing on the Internet this fall. This validation is the next logical step in advancing longer-term efforts to provide multi-platform audience measurement for media and entertainment companies served by thePlatform and Comcast Media Center.
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March 16th, 2010
thePlatform's SXSW panelists are professionals in the children's media industry. They met to discuss challenges and solutions for this diverse and growing niche audience, and what methods and technologies have brought them success.
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