Webtrends

Webtrends Video Analytics for thePlatform allows you to easily measure and analyze visitor engagement for all video content served by thePlatform Media Publishing System.

• See which videos are most popular
• Capture and report on key video interactions such as adding to a playlist, sharing, and replays
• Analyze video activity overall, by category, and by individual titles
• Understand if your content is engaging and retaining viewers by analyzing view time metrics

The Webtrends plugin works as an integrated ActionScript Flash component of thePlatform’s Player Development Kit (PDK), extending analytics far beyond the basic capabilities of standard Flash video players.  The plugin architecture enables Webtrends to extend the tracking capabilities at any time for any client that uses thePlatform’s Media Publishing System and Webtrends Analytics. 

Visit the Webtrends site for more information.