Advertising and Monetization

adap.tv

Adap.tv develops video advertising trading, serving and management technology that make video more profitable and less painful. adap.tv is the creator of OneSource, the online video ad serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, OneSource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. adap.tv is also the creator of the adap.tv marketplace (atm), the industry’s first online video advertising marketplace. atm connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real-time.

ADTECH

thePlatform has pre-defined advertising integration with ADTECH, a leading broadband software company that provides seamless ad insertion, stream customization and localization, campaign management and reporting, and targeting and auditing. Additional ADTECH technologies include audience measurement and analytics, streaming operations and support, and media management.

Auditude

Auditude’s platform enables ad targeting, inventory sharing, blind selling, multiple pricing models, geo-targeting, availability windows and real-time reporting to facilitate a flexible partnership between content owners and publishers. They help manage complex business rules to maximize revenue from video on your site.

BlackArrow

BlackArrow is an independent provider of multiplatform ad management
for viewer-controlled video. The company’s campaign management, decisioning, trafficking and reporting system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences.

Brightroll

BrightRoll is a video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals.

DoubleClick

thePlatform’s system has a pre-defined advertising integration with DoubleClick, the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick’s marketing solutions—online advertising, search engine marketing, affiliate marketing, e-mail marketing, database marketing, data management and marketing resource management—help clients yield the highest return on their marketing dollar.

EyeWonder

EyeWonder’s in-page, in-stream and custom ad products can combine the quality and power of Flash video, the latest creative features, and comprehensive online tracking and reporting capabilities to enhance the impact and effectiveness of any new media ad campaign.

FreeWheel

FreeWheel’s Monetization Rights Management (MRM) is a complete end-to-end online video syndication ad sales rights and ad management technology which simplifies the task of managing video ad sales, ad serving, and ad sales rights across widely-syndicated distribution channels.

Google AdSense for video

Google AdSense for video can help you make money from your content with engaging, non-intrusive ad formats. It offers a customized solution for your Flash video player, with in-video ads complemented by contextually targeted text overlays drawn from the world’s largest advertiser network. The ads are non-intrusive and sit in the bottom portion of the viewing area. With Google AFV, you can also earn revenue when users embed your videos across the web.

Panache

With Panache’s product suite, content owners can keep up with emerging video advertising standards and formats, and deliver enhanced creative experiences that are quickly deployed without involving precious engineering resources.

PayPal

PayPal has quickly become a global leader in online payment solutions with more than 164 million accounts worldwide. Available in 190 markets and 17 currencies around the world, PayPal enables global ecommerce by making payments possible across different locations, currencies, and languages.

ScanScout

ScanScout is the market-leading online video advertising network. The company partners with major advertisers and publishers to maximize video advertising opportunities. ScanScout creates a new significant revenue stream for publishers, helping them to extract the most value out of their video content and monetize it in a user-friendly manner. For advertisers, ScanScout provides the ability to target, optimize and deliver ad messages to the right content and audience, maximizing user engagement.

Tremor Media

Tremor Media is a leading provider of technology for Web publishers that are ready to grow their business through online video and rich media banner advertising. They provide a full suite of tools and services for our publishers to manage and monetize their video assets to create new, effective, high value revenue channels.

YuMe

YuMe is a dedicated video advertising network and provider of the ACE video ad management platform. YuMe connects brands with consumers via video advertising and offers publishers unique solutions that maximize the value of their video inventory.