Reporting and Analytics
comScore
The comScore Video Metrix® plugin to thePlatform PDK provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace.
Google Analytics
Google Analytics is a web analytics solution that gives you insights into your website traffic and marketing effectiveness. thePlatform ships a Google Analytics plugin with our Player Development Kit (PDK).
MediaMorph
MediaMorph provides the infrastructure to efficiently and effectively run the business of Digital Entertainment Distribution. They help Content Owners and Content Publishers at multiple points in the Digital Entertainment Supply Chain. MediaMorph measures, reports and accounts for revenues from ad-supported and transactional fees for the use of content. They also optimize how videos are programmed on video publishers’ sites in order to maximize revenue. Finally they support the overall licensing and distribution process – assuring control and maximium revenue. MediaMorph manages the Business of Digital Entertainment.
Nielsen
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets.
Adobe SiteCatalyst powered by Omniture
Adobe SiteCatalyst® Powered by Omniture®* comes with eleven video optimization reports, video engagement and milestone tracking, the ability to find sweet-spots for ad placement by seeing the most viewed video sections, and tracking across top video sharing sites to understand the impact and effectiveness of viral video campaigns to better monetize online videos. *Omniture® SiteCatalyst® is now Adobe® SiteCatalyst®, powered by Omniture®.
TubeMogul
TubeMogul provides rich audience and engagement data for your videos streamed from thePlatform side-by-side with your syndicated videos (YouTube, MySpace, etc…). With an intuitive user interface TubeMogul provides data to help improve your editorial, sales and video production functions.
Visible Measures
Visible Measures is the independent third-party measurement firm for Internet publishers and advertisers. It provides unprecedented visibility into online video audiences and how they engage with both content assets and advertising placements.
Webtrends
Webtrends Inc., a leading provider of web analytics and online marketing solutions, offers an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats. Available in Webtrends Analytics, the video tracking capabilities generate real-time, actionable insight into online video use, providing marketers new ways to improve brand-awareness campaigns, track conversions and understand engagement and effectiveness.
