MyOutdoorTV.com
How to launch over 60 channels in a month
Last year about this time, MyOutdoorTV started working with an Internet TV vendor to plan a site housing the largest online collection of outdoor activity video. MyOutdoorTV needed a web site where people could chose from over 4,000 titles to watch, and wanted to support the site by inserting ads into video clips. Last summer, their March 2007 launch date seemed reasonable.
But development was slow and late last fall they learned that their vendor couldn't find a good way to deliver the nested playlist structure required for their content: MyOutdoorTV has shows with multi-part episodes, which need playlists with several parts.
A second media management and publishing vendor was tried. Then MyOutdoorTV ran into a snag with their second vendor when they were required to reconfigure their video lineup whenever they added content—not very convenient for MyOutdoorTV's producers.
In late June, MyOutdoorTV heard about thePlatform's mpsPresent Player Designer and Player Development Kit, and decided to give us a try. A week later, they started developing new players with our tools, migrating their seventy-some existing players to ones built using mpsPresent. Using our API, they were able to set up a simple ingest process to quickly and easily update their content. They implemented an ad-supported model, in which they define their playlists and previews with thePlatform's web-based administration tools.
On July 19th, MyOutdoorTV launched its site. What they did in less than a month with our tools amazes even us! Check out their catalog and players. We're pretty impressed with their efforts, and very pleased that we could offer a solution that fit their needs.
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