News Archives
Video Ads Hit Some Mobile Phones
By Todd Spangler -- Multichannel News, 11/8/2008 11:06:00 AM Ready for interactive, on-demand TV ads in the palm of your hand? Even if you are, your phone -- or your wireless operator -- may not be. Mobile VOD ads have...
Boston.TV Taps Azuki Systems and thePlatform to Deliver Optimized Mobile Video Experience
Premier Online Video Network Leveraging Azuki's MashMedia Platform and thePlatform's Media Publishing System to Extend Desktop Content to Mobile Devices ACTON, MA, Nov 04, 2008 Boston.TV Taps Azuki Systems and thePlatform to Deliver Optimized Mobile Video ExperienceAzuki Systems, Inc.,...
Contentonomics: Put Your Video On A Longer Leash
By Thomas Claburn InformationWeek October 7, 2008 03:40 PM Media companies should invest in describing their content with metadata, to make it discoverable and make it as easy as possible for consumers to engage with, experts suggest. Read the rest...
thePlatform Manages 329 Million Premium Video Views in July
Third-largest volume of online video compared to leading U.S. Online Video Properties; CEO Ian Blaine discusses concept of the 'Long Leash' and the intersection of social networking and online video during industry keynote at Contentonomics Los Angeles and Seattle -...
AP Selects New Technology Provider for Online Video Network
NEW YORK -- The Associated Press has selected thePlatform, a Seattle-based video technology provider, to launch a more flexible, enhanced version of its Online Video Network, which distributes AP's acclaimed video content to more than 2,000 newspaper, broadcast and other...
thePlatform Teams with Largest Set of Advertising Technology Providers for Online Video
September 16, 2008 - SEATTLE Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster...
The Great Web/TV Gamble
thePlatform's Marty Roberts discusses online video with The Bridge Will the Web cannibalize TV? Or will TV triumph, using the Web and its ancillary services as handmaidens to help grow audiences? Will platforms and programmers as we know them devolve...
Comcast Unit Cuts Web Deals
thePlatform Agrees To Manage Video For Cable Operators By NICK WINGFIELD and VISHESH KUMAR July 22, 2008; Page B7 A unit of cable giant Comcast Corp., an emerging player in Internet video, has cut a series of deals to handle...
Time Warner Cable and thePlatform Announce Online Video Publishing Agreement
New York, NY and Seattle, WA Time Warner Cable (NYSE:TWC), the second-largest cable operator in the US, and thePlatform, the leading broadband video management and publishing company, today announced that thePlatform will serve as the central backend video management system...
thePlatform Manages More than 270M Video Views in May per comScore
Seattle, WA thePlatform disclosed today that its collective clients, as tracked by comScore Video Metrix, provided a combined total of more than 270 million video views to consumers in the month of May of 2008. For comparison in terms of...
Chirp Interactive Joins thePlatform
thePlatform Begins New Initiatives in Silicon Valley SEATTLE and SAN FRANCISCO, July 15, 2008 - thePlatform, the leading broadband video management and publishing company, today announced that it has acquired assets from San Francisco-based Chirp Interactive, Inc., a provider of...
Ian Blaine talks about thePlatform and PBS
In this short interview with Beet.TV, thePlatform CEO's Ian Blaine covers a lot of ground. Find out why we saw potential in the broadband video market years ago, get an overview of what we do and how we work with...
PBS Selects thePlatform for Nationwide Online Programming
PBS to dramatically increase online video; thePlatform to publish online video for PBS' national shows and local PBS stations SEATTLE, WA / PALM DESERT, CA -- MAY 13, 2008 PBS announced today that it has chosen thePlatform to power its...
Indian Online Entertainment Provider GluTV Powered by Akamai, SpotXchange and thePlatform
NAB SHOW: LAS VEGAS, April 14, 2008 GluTV (www.glutv.com), a new online video service offering premium Indian television, music videos and Bollywood movies, today announced that its website, currently in beta, is being powered by three industry-leading infrastructure providers -...
CelebTV.com Partners with thePlatform to Improve Online Video News Delivery and Management
New Media Publishing System Will Assist Online Video Management, Advertising Insertion and Syndication LOS ANGELES and SEATTLE, April 8, 2008 CelebTV.com and thePlatform today announced a partnership to manage and publish video and associated advertising on the CelebTV.com site and...
thePlatform Teams Up with Corus Entertainment for Broadband Video
Seattle, February 13, 2008 thePlatform, the leading broadband video management and publishing company, today announced an agreement with Corus Entertainment to deliver broadband video through a number of Corus' entertainment portals. Corus is a leading Canadian-based media and entertainment company...
thePlatform Unveils Largest Ecosystem of Partners and Open Approach for Online Video Publishing
SEATTLE - February 6, 2008 As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading...
ExerciseTV Advances Online Fitness with thePlatform
LOS ANGELES and SEATTLE, January 14, 2008 ExerciseTV, the first comprehensive on-demand network dedicated to fitness, sports training and motivational programming, today announced it has partnered with thePlatform, a leading "white-label" broadband video publishing company, to grow and expand the...
thePlatform's Blaine Talks Shop
December 14th, 2007 Frank Smith at Contentinople recently caught up with our CEO Ian Blaine, and Ian relayed his views on the NBC/iTunes distribution agreement, content providers' broadband challenges, emerging online video standards, and other broadband video topics....
thePlatform Appoints Two Executives to VP Posts
SEATTLE, December 3, 2007 thePlatform, a leading "white-label" broadband video publishing company, announced today that it has promoted two executives from within the company's ranks to VP posts. Alex Glass will assume the role of Vice President, Operations and Marty...
thePlatform Chosen by Gannett for Online Video Syndication & Management
Seattle, November 27, 2007 thePlatform, a leading "white-label" broadband video publishing company, today announced it has been selected by Gannett as the back-end management system for publishing online video to Gannett's diverse holdings of Web site destinations, including USATODAY.com and...
HIT Entertainment to syndicate video on the web through new partner: thePlatform
NEW YORK/SEATTLE -- November 14, 2007 HIT Entertainment, a leading provider of quality preschool entertainment, announced today that thePlatform, the leading "white-label" broadband publishing company, has been selected to manage the back-end video platform for HIT's brand specific web channels...
thePlatform Chosen as PBS KIDS Sprout's Online Video Publisher
SEATTLE, November, 14, 2007 thePlatform, a leading "white-label" broadband video publishing company, announced today that it has been tapped by PBS KIDS Sprout as the backend video platform for the 24-hour preschool network's website (SproutOnline.com). thePlatform will manage the publication...
Forming the New TV Experience
September, 2007 What must be put into place to shape a successful all-IP entertainment and communications service? In ScreenPlays online magazine, read CEO Ian Blaine's insights on how thePlatform is bringing together content discovery, personalization, and advertising to prepare broadband...
thePlatform Selected by BBC Global News
London/Seattle (June 27, 2007) thePlatform, the leading broadband video application service provider, today announced that BBC Global News will use thePlatform's media management and publishing system to distribute short-form video content to YouTube. Media companies currently rely on thePlatform to...
adap.tv Partners with thePlatform to Integrate Online Advertising into Single Digital Media Publishing Solution
San Mateo, CA (May 14, 2007) adap.tv, a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content, today announced a strategic partnership with thePlatform, a leading provider of broadband video management...
thePlatform Tapped by NBC-Universal - News Corp. for a Key Online Video Partnership
Seattle, April 17 thePlatform, the leading broadband video application service provider, today announced that it has signed a deal to provide content publishing and distribution services for the Internet video venture to be launched by NBC-Universal and News Corp. The...
thePlatform Enables Content Companies to Create Custom Broadband Video Channels
mpsPresent Now Available for Designing Compelling Online Video Players Seattle, April 4 With so many web sites delivering online video today, content companies are seeking new ways to create differentiated viewing experiences for consumers and to strengthen their brands across...
thePlatform to Manage Mobile Video Content for Helio
Company expands services for wireless carriers and content companies Seattle/Orlando, March 26 thePlatform, the leading "white-label" broadband and mobile video publishing software company, today announced a new agreement with Helio to aggregate and manage the carrier's rich portfolio of mobile...
Tools for the Trade
Digital content is increasing in volume and value, and content companies are tasked with controlling access to their media assets. While the industry labors with the challenges of standardizing DRM, thePlatform is taking the lead in developing services that help...
Broadband Video Girds for Growth
Online TV portals and a slew of other programmers are looking to stake out territory on the broadband TV frontier, hoping to cash in on the growth of this multimillion-dollar industry. Read how thePlatform provides a piece of the solution.
ABI Research Ranks thePlatform as Top Vendor among Broadband Video Application Service Providers
ABI Research, a renowned producer of technology research reports, has ranked thePlatform™, a leading provider of digital media publishing solutions, as the industry's top vendor in the broadband video application service provider (ASP) market
thePlatform Unveils Digital Media Syndication Technology for Cross-Platform Delivery
Connectors by thePlatform enable content owners to accelerate their digital media publishing to wireless, broadband and TV distributors
Inc. 500 Reveals Its 25th Annual List of America's 500 Fastest Growing Private Companies
An Industry-leading provider of digital media publishing solutions, thePlatform, ranks no. 65 on the 2006 Inc. 500 with three-year revenue growth of 1058% percent
thePlatform Unveils Flash-based Video Portal Technology
Customizable Flash template that makes managing and monetizing digital video easy
Telstra Selects thePlatform for Comprehensive Video Publishing and Download Solution
PC-based BigPond subscribers get personalized digital video with the help of thePlatform's digital media manager
Maven and thePlatform Deliver Best-of-breed Internet TV Solutions
Media companies will launch Internet TV experiences faster and more affordably
Windows Media Chosen by Verizon Wireless to Power V CAST, Nation's First 3G Wireless Broadband Multimedia Service
V CAST enables streaming and playback of audio and video on new handsets
thePlatform Enhances Media Publishing System with RSS Support
Broadens digital media discovery and reach across multiple formats and devices, to podcasting aggregators and search engines
thePlatform Showcases New Release of Media Publishing System at IBC2005
More than 200 content owners now connected to MPS, enabling carrier-grade audio and video syndication, management and publishing over broadband and mobile networks
GlobeVISION Selects thePlatform for Comprehensive Video Publishing Solution to Televisions
GlobeVISION subscribers to receive personalized on-demand programming via broadband
GoTV Networks Selects thePlatform Media Publishing System to Power On-demand Mobile Television Network
Comprehensive solution enables easy content aggregateion, management and publishing, bringing continually updated content from GoTV studios and partners
Amp'd Mobile Selects thePlatform for Comprehensive Media Publishing Solution
Enables Amp'd to easily deliver unique, personalized music and video to mobile phones and computers
Warren Lieberfarb, Architect of the DVD, Joins thePlatform Board of Directors
Entertainment industry pioneer brings expertise to digital media publishing solutions provider
thePlatform Showcases New Release of Media Publishing System & Previews Windows Media Video HD Download Manager at NAB 2005
Films Media Group Join List of Leading Customers Who Select thePlatform
North Plains Systems and thePlatform Preview End-to-end Digital Media Management & Publishing Solution
Enables content owners to manage, publish & track media assets from production to PC, portable device & cell phone based experiences
VitalStream Partners with thePlatform to Offer Comprehensive Digital Media Publishing & Delivery Solution
VitalStream MediaConsole MPS Provides Advanced Audio and Video Management for Secure Delivery Over its Global Network
Microsoft Adopts thePlatform Media Publishing System to Manage MSN Video Downloads
thePlatform's media management technology enables MSN's new secure portable video download service