thePlatform Manages More than 270M Video Views in May per comScore

Seattle, WA

thePlatform disclosed today that its collective clients, as tracked by comScore Video Metrix, provided a combined total of more than 270 million video views to consumers in the month of May of 2008. For comparison in terms of volume, this means that if thePlatform was a consumer video website, the company would rank fourth (4th) on comScore Video Metrix's list of top 10 online video properties in May. Unlike much of the user-generated video on the top video sites; however, the video managed by thePlatform is predominately professionally-produced content from media companies that is being monetized through advertising and other methods. A listing of comScore's top 10 online video properties for May can be found here.