Kiptronic
Dynamic Ad Insertion and Campaign Management for Distributed Media
As content distribution expands to reach an ever growing diversity of playback devices, major media publishers need to ensure that their ad-supported content reaches their target audience whenever and wherever that media is played. Kiptronic's Media Services Platform provides the dynamic ad insertion technology and campaign management tools to do just that.
Publisher or third-party Ad Ops teams use Kiptronic's web-based OpsCenter to traffic ads and bumpers into their audio and video inventory in much the same way they traffic banner ads on their web site. Kiptronic applies the same inventory forecasting, flight scheduling, and campaign tracking features available in advanced display-oriented ad servers. When consumers request the media--either in their browser, on an iPhone®, via a game system, or in some other client environment--the content they receive includes targeted ads based on rules set by the publisher.
Server-side point-of request ad insertion saves publishers time and money over manually hard-coding ads into video and audio media and in many cases allows for higher ad rates, shorter sales cycles, and faster implementation of new campaigns. Kiptronic's publisher-focused platform accommodates your sales strategy - whether in-house or third-party - giving you full control over the monetization process.
Kiptronic's is already integrated into thePlatform. Our technology lives where your content lives, so you can rapidly activate dynamic ad insertion and begin monetizing your content all without disrupting your publishing process.