Panache
thePlatform and Panache
Panache is pre-integrated into thePlatform's mpsPresent Player Development Kit (PDK) and activating Panache capabilities enables publishers to easily monetize their video inventory. Panache's powerful ad delivery system for in-video advertising inserts ads directly into video without any programming or workflow changes. With Panache, publishers not only keep up with video advertising standards and formats, but can also add custom advertising and branding experiences to media without any player engineering, software development or encoding. Putting even more flexibility into your ad business, Panache's delivery system seamlessly integrates with any ad server, any ad network, and supports any content syndication model; and it all works seamlessly within a publisher's existing campaign management and ad trafficking workflows.
Learn more about our partnership here.