SpotXchange
Real-time ad matching
SpotXchange is an online video advertising network that helps publishers sell unsold video ad inventory in real-time as it becomes available. SpotXchange supports, delivers, and tracks a variety of video advertising units including in-stream (pre-, mid-, and post-roll with companion banner), inner-stream (overlay video ads) and in-game (pre-game units for casual games).
Advertisers use self-service tools on SpotXchange to load their creative, target inventory, and manage their campaigns in real time. They can target the SpotXchange network by region (country, state and city or demographic metropolitan area), context, specific sites/publishers, demographics, and time of day.
Publishers can also access real-time SpotXchange stats and optimize their calls for video ads based on performance.
Integrating SpotXchange with thePlatform's media publishing system couldn't be easier:
- Apply for a publisher account on SpotXchange (http://www.spotxchange.com)
- Create a Channel ID using your SpotXchange self-service tools
- Insert Channel ID in thePlatform's tools and start calling for video ads
For more detailed information on using SpotXchange tools with your media publishing system account, contact your Account Manager at thePlatform.