Amp'd Mobile
The premier mobile entertainment company
Project Description
Amp'd needed to aggregate an enormous amount of content and publish music and video to mobile phones and PCs.
Requirements
- Support subscription and other commerce models for audio and video.
- Give users a great viewing and listening experience on the Amp'd mobile handsets.
- Integrate with existing customer care and other back-end systems.
thePlatform's Solutions
- Provide numerous ways to sell and deliver content to end users, including delivery to phones, PCs and push-to-phone while protecting content with Windows Media DRM integration.
- Give users a variety of media experiences, including 30-second samples and full-length music downloads, video-on-demand, and live events.
- Integrate with the carrier's OSS/BSS billing system.
Results
Amp'd users consumed more than 4 million videos, songs, and games during the first quarter of 2007, double that of the 2006 fourth quarter.