Verizon Wireless V CAST
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Project Description
Verizon wanted to beat other carriers to market in implementing one of the first and largest mobile video-on-demand services.
Requirements
- Integrate with existing back-end systems, including billing, customer care, and subscriber management.
- Support a variety of content providers and easily add new ones.
- Support highly-differentiated experiences on a variety of mobile devices.
- Give subscribers customized ways to access video clips, music, and mobile TV content.
thePlatform's Solutions
- Integrates with the carrier's OSS/BSS billing system and the user authentication system.
- Gives content providers accounts to upload and manage their content, automatically making their media available through V CAST's service.
- Encodes media for streaming and download to a growing number of mobile devices.
- Gives users the ability to view new content within their favorite genres, set preferences for their favorite content, and receive SMS alerts as new content becomes available.
Results
Verizon V CAST mobile on-demand service is available to a range of popular handset models on which their customers can access a variety of video content and 3D games. The service has a coverage area of more than 30 major metropolitan markets and more than 75 million people.