Online Video Business Management

thePlatform offers a set of services that can help you reduce the total cost of operating your online video business. Our solution starts with a video management system – thePlatform’s media publishing system (mps) – that all your video producers and editors share. It’s a one-stop web service where they can ingest videos, manage media, set business rules, advertising policies, syndicate, and publish.

Read our Total Cost of Ownership White Paper

thePlatform offers a set of services that can help you reduce the total cost of ownership of your online video management and publishing. Our solution starts with a video management system-thePlatform’s media publishing system (mps)-that all your video producers and editors share. It’s a one-stop web service where they can upload and manage media, set business rules and advertising policies, syndicate, and publish.

In addition to the mps, we have new, affordable content delivery network (CDN) and storage services combined with a discount program offered by some of our premier technology partners. We’ve been able to arrange these discounts for our customers because of the volume of traffic we handle (millions of views per month), and our long-standing relationships with ad campaign management, ad sales, and presentation design vendors.

Read our CDN Cost Reduction White Paper

Traditionally content providers have relied on one or maybe two CDN suppliers under multi-year contracts, which limits their ability to take advantage of recent changes in the CDN market. But, with over a dozen global CDN suppliers now vying for business in the U.S., there’s no longer any reason for content providers to tolerate onerous contractual terms with built-in cost escalators and other unnecessary cost burdens. To control CDN costs, buyers need to establish a purchasing support system that forces sellers to compete aggressively for the business.

Fortunately, the costs of implementing dynamic control over CDN services are miniscule compared to the potential savings. By turning to highly automated operations support tools and services, content distributors of all types and sizes can achieve cost breaks across the CDN domain, avoiding over-priced services and remaining flexible enough to take advantage of advances in CDN technology wherever they occur.

Read Our Ingest Service White Paper

Running your broadband video business involves managing a score of decisions and tasks. But before you even start to set up advertising, players, syndication, and numerous other aspects of the business, you have to get your media into a system where you can activate these features. If your ingest method can’t accommodate automation, large content libraries, and constant changes to your media metadata, it can burden your operations and slow down your online video business.

We believe that ingesting your content into a system for distribution should be just about the easiest part of the workflow, so we designed the Ingest Service to streamline the process with the least amount of management required on your part. With our ingest tools, you can automate a critical part of your media management workflow and save time and effort with a system built to adapt to your processes rather than requiring you to adapt your processes to ours.