Online Video Management
Whether you’re just getting started in online video or are seeking the best ways to prepare your online business for growth and change, thePlatform has a set of end-to-end services that can help you manage your unique broadband video publishing challenges.
Read Our Online Video Hub White Paper
Media enterprises with multiple divisions are challenged with meeting varied video management and publishing objectives. Higher-level corporate needs may seem to be in conflict with the needs of their many divisions. It can be hard to ensure that organizational boundaries don’t constrain strategic objectives while still giving divisions enough independence to get their work done and meet their own goals. These enterprises have to meet budgetary requirements, get visibility into what each division is doing, and manage multiple vendor contracts.
And managing and publishing video is simply more complex than working with other digital assets. Mobile distribution, live events, and digital downloads are just a few of the many paths a piece of content may take. If your business models require advertising, tools for viral distribution, or syndication, the complexities are amplified.
Read Our Broadband Video Evaluation Guide
Broadband video supports your brand in a way that breathes vitality into and extends the life of your business. It adds flavor, perspective, and additional information to your existing pages, increasing audience engagement with your site.
Broadband is opening up, and there’s room for any business that wants to extend its brand into video. Its open distribution paths allow video content producers to show their content on their own site, or syndicate to other sites or mobile to deliver video directly to their intended audiences. And with rapidly improving technologies, online video initiatives have become much easier to launch.
At this point, not using broadband video is going to impede your business. But to make it work, you’ll need technologies that support your needs today and are flexible enough to adapt to your future needs.
Read Our Broadband Video 101 White Paper
The elements you’ll need for the most successful broadband video launch may come from various sources and vendors, but they’ll have to be united in a way that lets you nail down the essentials of the broadband video process:
- Uploading – getting your content into a management system
- Transcoding – saving your video into different formats for different players or mediums (web sites, mobile phones, etc.)
- Adding metadata – data like author, title, etc., that helps users fi nd your video, informs them of its content, and helps you
manage it in a more granular way - Controlling access – ensuring that your videos are shown or shared in ways that are in line with your business goals
- Publishing – getting your media to the sites where you want it to be seen
- Presentation – ensuring that people seeing your media have a good experience so they keep coming back to your videos
Of course, there are myriad processes you can slip between these bullets-maybe you need to track down extra content to support your new video offerings. Or perhaps you require multiple levels of administrator permissions so you can manage the content and review processes within your production team. What we’ll cover in this paper are the basics, with references to some of these other considerations.
Read Our Open Approach to Broadband Video Publishing White Paper
Getting the best digital media management solution means getting the solution you need-not one that’s built for someone else’s business. To meet businesses’ varying requirements, the solution needs to be flexible: the applications and services must be built on an architecture that provides the best technologies available, and that can easily integrate with complementary technologies as well as a business’s existing systems.
Through a combination of service-oriented architecture, web services, and application programming interfaces (APIs), content providers and broadband video sites can take advantage of interoperable services that meet their business model’s requirements. These “open” technologies provide the most thorough, efficient way of managing, publishing, and getting revenue from their media now and in the future.