Request Our CBS College Sports TV Case Study
Ardent college sports fans want to see their home team play, no matter where the game is happening. CBS College Sports saw fans' need to catch all the action, and stepped up to the challenge of creating an extensive network that allowed every university to have its own broadband channel. The company wanted to introduce their XXL service with an attractive price-value offer so viewers would give it a try, and wanted to let colleges decide what to put on their sites and whether content would be free or paid. To make archived clips, live press conference feeds, news and features, and e-commerce features available, the company needed comprehensive digital media management and publishing tools.
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